When you join forces with Perfect Wedding Guide you receive much more than an ad – you receive a marketing partner committed to your success. The following steps are things that will help you in the marketing of your business:

1. Track all your phone calls.
Ask all callers how they got your number and record this information on our tracking log.

Marketing is a vital part of your business. This is one factor that will determine how far your business will go. It is very important to view your marketing dollars spent as an investment. As with any investment you should want the highest return on Investment possible. In order to know that it is important to track where your business is coming from. After a few months, you will know how well your marketing budget is working for you and where to market more or less. Invest in the areas that are driving clients your way.

2. Answer your phone live.
Answering machines, voice mails, lose 80% of callers.
If answering the phone yourself is not an option, consider an answering service.

Home Based Businesses: Operating from your home is a great way to keep the overhead of your business down. A separate phone line is recommended for your business, but if it is not feasible then a voice mail or answering machine is necessary, make sure that it answers with your company name. Face it; most of your family and friends will know that you are operating a business from your home so there is nothing wrong with your machine answering "Thank you for calling ABC Company". You must appear to have a storefront to your clients. This will help establish your  first impression. We all know how important first impressions are, so make it a great one.

Area Codes: First of all, it is wise to know what area you are trying to target within the realms of particular avenues of advertising. If you want your business to reach across a vast area and multiple cities, think about getting a toll free number. You don’t want to loose potential business due to brides not wanting to pay toll charges. The same applies with area codes. Try to get a phone line, or cell phone if necessary, that has the area codes of the area you are targeting with your avenues of advertising.

3. Make your Ad the best it can be.
We will help you in the design of your ad to make it the best it can be.

Make your ad the best it can be: Our art department has state of the art equipment and software that will take care of making sure your ad is quality. It is up to you to make sure your ad stands out. We are willing to help and guide you, but you have the final word on how your ad looks. Remember that you want your ad to make the bride or potential client contact you to get more information on your services. Better yet, you want that potential client to book with you.

Your ad campaign: Track which ads are driving interest your way, just as you would track your advertising dollars. If an ad is working, do NOT change it. If an ad is not working, change it immediately. It is not always the avenue of advertising that is not working, most of the time it is the ad. Remember that it is not whether the ad looks great to you, but is the ad standing out and making brides call you!

4. Instill an "Eye Catcher" and "Call to Action" in your Ad.
Something to "Stop" and "Pull" the readers eye into it.
Ask the readers "To Call". i.e. Call Today! Call Now! Call for Specials!

5. Use the Lead List.
100 to 500 potential bookings every month!

Worth It’s Weight in Gold - Our lead list is one part of our multi-facet marketing program, which drives business your way. Perfect Wedding Guide registers between 200 and 500+ brides per month and makes those names available to our clients (free with full page or higher). When we hand over our lead list to you we give you brides who still need your services. Not contacting them is like not returning a phone call to someone who says they want to give you money. Work the leads. We have clients that work the leads as soon as they sign up with us and by the time their ad hits the streets, their ad has paid for itself five fold.

6. Start a Direct Mail Program.
Don’t wait for the brides to contact you, send a special message. Send out postcards, make follow up phone calls, email the brides. Make sure your direct mail piece is attractive and that the bride will want to keep it and that it is competitive with others.

Brides are excited about getting married and planning for that special day. Take the time to send her something special in the mail to remind her about your business. 80% of sales are made after the 5th impression. Get to them before someone else does.

7. Use the Internet.
Today’s bride plans 20-70% of her wedding on the web. Get a web page and email address.

Web Pages: Today’s bride is planning 27% or more of her wedding online. She is shopping and comparing looking at the vast array of services out there to make her day special. Face it; you cannot put everything you want on one page of advertising. Make your web page a compliment to your current avenues of advertising. Keep it informative and easy to use.

Emails: With emails, potential clients can ask to schedule appointments and request more information free of charge. This allows you to free up time and respond at your convenience, but don’t wait too long. You should check your email daily.

8. Follow-up with a Phone Call.
Make calls from the lead list or warm follow-up calls from inquires & mail outs.

Friendly Phone Call: You must remember, brides are wanting and needing your service-they are a must-buy customer. Give them a nice friendly phone call and inform them of your program, specials, unique features and invite them in to take a look. Getting the bride in your front door is the secret.

9. Work Bridal Shows.
The "Live" shows offer you face-to-face sales, increased exposure to both brides and vendors.

Our area has many shows to offer brides. We are informed of just about every show in town. So feel free to call us for any information. For a nominal fee you can increase your exposure to prospective clients by participating in these shows. Remember that 80% of sales come after the 5th impression. If you are unable to attend, we will be at just about every show in town passing out your information via our guide.

10. Try an offer something "Unique" over all other companies.
Invite the Call: Perfect Wedding Guide features our clients first in our magazine, opposed to featuring articles and editorials first and clients second. Perfect Wedding Guide is designed as a shop and compare style magazine. Since the bride is comparing your business to the next business you want to make sure you invite her to contact you. Above all, try and offer something that is unique in your line of business. Always give them something. No matter if it is a free copy of Perfect Wedding Guide. When you give someone something, they usually feel inclined to give back.